Z Logo Ideas
A standout logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements.
The slanted “Z” in this logo conveys movement and action, which is perfect for a sports brand. This Z logo uses negative space to suggest a plane, which is also relevant for a travel company.
Shape
Shape is an important part of logo design, as it creates the overall look and feel of a company’s branding. A well-designed z logo will convey your business’s message and personality through its unique shape.
For example, the slanted “Z” in this logo from Ubuntu projects motion and dynamism, which would suit a technology or startup company. The Anton typeface also features stylish curves and an elegant appearance that communicates sophistication and a professional image.
If you’re a TikTok or YouTube influencer, a quirkily shaped “Z” is a great way to attract viewers and help them remember your brand. In this z logo for Zooey’s Mukbang TV, the extended spoon and fork illustrations are both cute and creative. This style helps to position the channel as a fun, youthful presence that’s worth checking out.
Color
The colors in a logo convey a brand’s values, make it memorable, and help potential customers understand if your product is right for them. For example, the yellow in this z logo design communicates vibrancy and positivity, while the blue projects trustworthiness and professionalism. This z logo idea would be perfect for a trucking business that wants to position itself as an enduring and reliable service.
A good logo should also reflect the industry in which your company operates. For example, this z logo idea is perfect for a finance company because it includes an upward arrow that represents positive growth, which is the main goal of financial services companies.
A good z logo should stand out and look great on all branding assets, including letterheads, business cards, website, and social media pages. It should also be scalable to fit any size and resolution, making it easy for you to use on all types of materials.
Negative Space
Negative space is a creative way to add depth and dimension to logos. It can also be used to create a limited-palette version of a logo when it’s needed for printed material that can’t use full color.
When done well, a negative space logo is both creative and eye-catching. It can even make the logo seem more 3D, as the lines overlay and intersect to form the shape of an object. Try sketching a cube on paper—even though it’s just two lines that intersect and overlay, your brain interprets it as a 3D image.
Negative space is one of the hottest logo trends for 2019. Expect to see more and more brands using this strategy, especially since it’s effective in a wide range of industries. Check out the FedEx logo for example, which features a hidden arrow between the E and X. It’s a simple yet clever way to communicate the company’s dynamic qualities. Another great example is the Mister Cooper ice cream logo, which uses negative space to form a set of lips that look like they’re ready for a kiss.
Imagery
A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements.
For example, the slanted “Z” in this Ubuntu logo projects dynamism and action—qualities that suit a tech company. And the purple “Z” clothes hanger in this Zephyr Garment logo creates a dainty look that suits a fashion business.
This Z Mukbang TV logo uses negative space to create a hidden concept. The wavy zigzags in the letter “Z” resemble spoons and forks, a fun and memorable image that invites viewers to engage with the channel’s content. And the use of gray conveys professionalism and seriousness. This logo design also stands out because it’s unconventional. Its modern, geometric style makes it more distinctive than a typical vlog or TikTok logo. The design is also available in a variety of formats and sizes, including vector files—perfect for print layouts and illustrations.